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VIASPACE To Trademark Giant King Grass

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by Staff Writers
Irvine CA (SPX) Nov 11, 2009
VIASPACE has announced it has applied to the U.S. Patent and Trademark Office to trademark "Giant King" as a unique brand of grass.

Interest in, and demand for, Giant King grass is growing, as energy producers seek next-generation feedstock for biofuel to reduce dependence on high-polluting fossil fuels and biomass for replacing coal in electric power plants.

Due to advantageous growing characteristics and superior technical performance of Giant King grass, compared to other agricultural feedstock now being used for a biofuels and biomass, VIASPACE sees substantial business potential in establishing Giant King grass as the leading brand for renewable energy feedstock.

VIASPACE Chief Executive Dr. Carl Kukkonen stated: "VIASPACE has created global interest in Giant King grass, and it is becoming apparent that its unique characteristics and tested performance provide a strong basis for establishing Giant King grass as the leading source of low-carbon renewable energy. We believe a trademark will not only reinforce the competitive advantages and value of Giant King grass, but also prevent others from exploiting the name and buzz that Giant King grass is creating."

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